Inheritance and Innovation: Interview with Bai Wei, general manager Yang Chaoping gold jewelry
He was after a 85, to join the already 12 years. From a factory apprentice to a bigger way now runs its own factories, and some just focus and stick, Van cleef & Arpels replica Jewelry inheritance and innovation more ingenuity, he is General Manager of Shenzhen Gold Jewelry Co., Ltd. Bai Wei Yang Chaoping.
“Now the jewelry industry too impetuous,” Yang said they total a seat. The most basic function of jewelery is worn, followed preserve and increase appreciation. Since it is to decorate the United States, it should study how to make high-quality products, with what technology can make it more bright, style is more in line with what consumers buy heart, with which the material can be recognized by consumers. But now the jewelry industry, what B2B, B2C, P2P and so a lot of capital and financial concept of flying, everyone shouting to subvert the industry, a hit landed, they face many problems.
And we have always believed that the most important attribute of the Silver Van Cleef & Arpels Jewelry Replica jewelry is still decorated, so style design is still the primary consideration when consumers buy jewelry. Are models designed to meet the consumer’s aesthetic, it will determine whether consumers are interested in buying the jewelry. With bold and innovative jewelry design, style and manufacturing difficulty will continue to increase, production equipment, production process will have higher requirements. Style, technology will be a major factor in consumer buying decisions, jewelry Van Cleef & Arpels Between The Finger Ring has become a key part of the enterprise’s core competitiveness.
And this, it is also the only gold jewelry Bai long held. Currently, we have the main color treasure, emerald, diamonds and other production and processing, the market should be required, but also opened up a personalized custom services. 4.0 in this industrial age, character customization is a trend for all manufacturing. Data predicted that the next five years, one-piece custom traffic will account for 30% of China’s total jewelry market share 10 years later, 70 percent of the jewelry products will be using a custom manner. So this is a very big market, Bai Wei Jin existing technology and equipment has been able to meet the personalized custom market requirements. Also about to introduce intelligent processing management software, jewelry processing to minimize wear and tear.
After the traditional jewelry industry has Fake Cartier Love Bangle experienced a decade of rapid growth, change is imperative, because now the information age diverse needs of consumers and consumption habits changed a lot. But we should objectively look at the Internet, you can not go over it deified, but as a business transformation and upgrading of straw. I am not very understanding of the Internet, of course, would not have to follow blindly, I always believe that only the ultimate quality, sophisticated technology, core competencies and services is the business intentions and long-term solution. O2O is the future trend of the jewelry industry, but only the core competitiveness of business model, or should the jewelry business in the design, development, products and services. Stick to their original mind, take seriously every produced, and then with these advanced Internet marketing tools to help healthy development of enterprises, is what we should do.
Some people say that the traditional processing industry profit is too low, too tired, recommend Bai Wei Jin transition do retail brands do, but I do not do marketing background, do not know the brand planning and strategy. I kind of “fool” would be suitable for craftsmen. Now the industry is known to have a lot of brand companies, they smarter than me than I have money, it is easy to set up a company, through attractive packaging, even the company’s product line is not clear, it is to engage in retail to join them, leading to streets “brand” flooding, in addition to a different name, or substantially identical there is no brand differentiation. Market competition is so fierce, it burned down after a busy misappropriating must be able to rest a few bars.