Greatly enhance brand awareness
In the past, customers who bought jewelry are focused primarily on the visibility and credibility of the store, and brand awareness relatively short, jewelery culture is poorly understood. Today’s customers through a variety of media informed jewelry cultural information has become increasingly diverse, Van Cleef Arpels jewelry replicas increasingly wide range of knowledge, for jewelery brand awareness is increasing. They buy jewelry is not only to pick a great reputation, reputable stores, but also the brand awareness.
Jewelry quality requirements continue to increase
Since the level of awareness of customer jewelry rising, thus optional standard also will increase, not only requires work well, and requires fashionable and stylish. For example, recently, a jewelry business in Tianjin in accordance with the needs of customers personalized design crafted pendants, the crystal citrine pendant inlaid in the bottom bracket with filigree fabrication Olympic Torch “clouds” pattern, by the customer praise.
More detailed service requirements
Excellent customer preferred environment Van Cleef Arpels jewelry replicas of the store, but also to understand the sales clerk manners, decency voice and facial expression, business knowledge is in place , of course, but also to observe whether the service promises and consumers do not have to worry about.
More mature consumer psychology to bear stronger
Consumer views on jewelery consumption from the past simply hedging psychological gradually transformed into today’s decorated psychological mainstream consumer attitudes. Jewellery consumption mainly to themselves, and to realize the pursuit of a better life. Most customers about the price fluctuations of more rational, buying and not buying ruler main demand due consideration to the price.
Retailers keep up the pace of upgrades
Outstanding service brand
Many businesses make customers as “God” service concept, and implemented a “five free” service. They make a public commitment to the community: Where the mall or store the goods sold, lifetime free cleaning, polishing, to circle the mouth, identification and advice.
Tianjin Mineral jewelry company not only service in place, and the sincere feeling of integration services. One consumer, because of family tragedies urge to buy a diamond ring three years ago, return cash the company to understand the situation, refund the original price 7,000 yuan, which consumers moved to shed tears on the spot. The jewelry company in a warm, sincere service based on the sublimation and “knowledge services”, relying on excellent expertise to win customers. They use their expertise has introduced a variety of informative nature and jewelry with the characteristics, and based on the customer’s own conditions, to provide customers a good staff, so that customers can purchase to the satisfaction of jewelry at the same time, felt jewelery the influence of culture.
Improve staff quality business technology
Businesses are aware that, in addition to the hardware store environment and other aspects of competition, to win the trust of customers is the key to improving the quality of technical services staff. Training is the level of competition. So they take a variety of ways, in a planned, focused, full service training carried out in stages. Together training methods are: 1. different levels of pre-job training, job training, and other professional and technical training, improve staff from the reality of business knowledge. 2. The different categories of written training materials, teaching demand. As for new employees, training should be aware that should, language services, public relations etiquette and basic knowledge of jewelry; for clerk in the post, training to effectively communicate with customers, questioning, wholesale Van Cleef Arpels jewelry replicas listening, response techniques and diamonds, Yucui, gold, platinum and other professional knowledge; for management training meticulously stores, merchandise display, language, behavior analysis and deeper level of expertise and other jewelry. 3. apply their knowledge to strengthen the assessment. After the training, examination not only academic, but also to assess learning.
The introduction of well-known brands
Tianjin bazaar, by old business integrity advantages to attract more than 40 strong, distinctive gold jewelry businessmen to enter, the formation of an international brand, the Brand Hong Kong, the Mainland selling brand three levels of supermarkets. Chow Tai Fook, TSL, Diamend, Chow Tai Seng, Ailunsite, Jinhui, poly radius, Ryan, dozens of brand-name diamond debut DKB. In addition, Hong Kong, Luk Fook, GOLD and Belgium psychic jewelry replica Van Cleef & Arpels jewelry wholesale and other jewelry three well-known brands and Quangyechang powerful combination.
It is understood, Tianjin businessmen selling gold jewelry has reached more than 30,000 varieties, styles.
Determining consumption potential will take time
Tianjin Quangyechang represented by gold jewelry stores on managing directors and business managers believe that, in recent years, although the level of consumption of jewelery these areas have been wholesale Cheap Van Cleef & Arpels jewelry greatly improved, but the brand is still mainly middle and low sales . With the suburban counties of living standards continue to improve, gradually increase the level of knowledge, it should be said consumption potential is there, but can not be judged to be important to the future direction of the consumption potential of jewelry.
Jewelry consumption is hierarchical. Currently, jewelry consumption in the County of high-income people are not on the ground. Some of them to the Tianjin area famous shopping malls, stores, as well as to Shanghai, Shenzhen, Hong Kong and even to consumption.