From Italy advanced leather shop to lead the global fashion super brands, from family disputes momentum has plummeted to rise again Tom Ford took over after Tiffany jewelry replica from the cloud to the bottom, and then the story from the bottom to the cloud is, indeed, a living legend . Tiffany understand people say: Tom Ford so sexy Tiffany created a myth of invincibility; Frida Giannini Tiffany will make itself closer to 80 years of luxury …… road, so that the achievements of the Tiffany luxury behemoth.
TIFFANY development course
The beginning of the century, the USA Tiffany Europe lived in London and Paris, monasteries, he dressed the local fashion tastes have gradually learned. After the return to Florence in 1921, he opened a specialized high-end luggage accessories and equestrian supplies stores, selling the best local craftsmen beautifully crafted leather goods, and in the above marked Tiffany logo. Only a few years time, the store has attracted a number of domestic and international background of the customer. This huge success prompted the European Tiffany Jewelry replica in 1938 in Rome, opened the first store.
After World War II, due to the lack of raw materials, Tiffany in 1947 designed to replace bamboo handle leather bag, this design is still a classic. To the 1950s, from the horse’s girth Tiffany red and green stripes are used as decorative accessories design, became another symbol of the brand design.
In 1953, Tiffany’s brand reputation has been rising. This year, Tiffany died in Europe, and the company’s New York branch opened in the same year, it marked the Tiffany began to attack the global market. In the 1960s, with the Tiffany in London, Paris and Florida Palm Beach branch of the establishment, the representative of fashion and taste of Italy, the world’s leading brand name in the market a firm footing, and also Grace Kelly, Peter Sellers and Austria Daili Hepburn’s help into the Hollywood market. By the late 1960s, “T” officially became Tiffany logo.
In 1970, Tiffany jewelry’s global expansion point to the Far East, China, Hong Kong and Japan, Tokyo, with its stores. The early 1980s, the leadership of the company by Maurizio Tiffany Tiffany grasp, but this time, Tiffany family’s internal strife affecting the company’s development, Tiffany’s brand image began to decline. In 1990, the American Tom Ford (Tom Ford) joined Tiffany, as the company’s women’s creative director, his arrival heralded the beginning of Tiffany revolutionary change.
Since 1994, Whoelsale Tiffany Jewelry has been the most influential fashion brands in the world super heavyweight. At the same time, it began to global fashion industry premium brand recruiting sects, France Yves Saint Laurent and a number of classic brands have become a member of TIFFANY Group. In 1997, Tiffany bought the 23-year cooperation famous Swiss watch factory Severin Montres, and thus complete control of his own watch business. 1998, TIFFANY because a good strategic vision, management and financial operations, was named European Business News Alliance “European Company of the Year.” 1999, TIFFANY Paris in the spring and retailers formed a strategic alliance to make their transition from a single brand of super multi-brand fashion kingdom, and then to become Italy’s largest fashion groups.
Today, Tiffany replica store around the world, involving clothing, leather goods, jewelry and perfume and other kinds of products, sought after by the global fashion.
Years of glory and Tiffany’s Tom Ford
TIFFANY 90 years of the last century, the fate facing new turning point. In 1994, Tom Ford was appointed creative director of Tiffany entire product group. March the following year, he launched it to fame in the silk shirt, velvet mohair coat and pants, create a collection of modern, sexy, glamorous in a new image. Tom Ford Tiffany drastic reorganization will change the traditional brand new modern endorsement by, making Tiffany fashion on behalf of a young family. In the 1990s, European and American luxury brands wave of restructuring, TIFFANY re-define their own position in the fashion industry is undoubtedly the most successful and triggered a buying frenzy TIFFANY worldwide.
Tom Ford said: “Talking about the history of TIFFANY, must not skip movie stars and celebrities not to mention the banquet, but I wanted to create this history of ’90 version ‘.” In 1995, Tom Ford supermodel popular choice minimalist ism but very sultry image on stage to show his design for TIFFANY sexy fall fashion line. This fashion show was an unqualified success in the global buying frenzy sparked TIFFANY, Ford completely changed the ornate style of the past TIFFANY injected sexy gene, so TIFFANY almost become today’s sexiest brand.
In autumn and winter 2004 Milan TIFFANY Tom Ford’s farewell show, he hand holding a glass of whiskey to the audience toasted with one calm chic, as he lay for TIFFANY sexy image in general.
Tiffany and Frida Jana Ni is now in progress
March 2005, Frida Jana Ni (Frida Giannini) was appointed design director TIFFANY women’s clothing, as well as oversee all wear jewelry line. No one would guess that she created for the brand what future? After all, prior to her success in the field is limited to accessories. But now look at the results, Frida Giannini is successful, she created TIFFANY girl changing, and are more courageous than ever – not equal to the brave dare to wear, just as sexy does not mean bare, “to take control of their women the most fascinating. “she said,” Put yourself truly happy and comfortable clothes now. ”
June 2005, Frida Giannini in New York released their debut, received a lot of applause. Whether it is the media, or the retailers, on the Italian beauty is very good.
In fact, it is one of the talented Frida Giannini TIFFANY classic pattern and shape reconstruction, especially horseshoe mark, she not only make it into a serpentine color variant written form, and it was so India large, people will not pay attention. TIFFANY profound traditional source of her inspiration is, “Our tradition is that you can see the most beautiful thing.” She said excitedly: “It’s like our private flea market, hundreds of thousands of design ideas presented in front of you, infinite creativity.”
“Cross out from the limo woman, party queen, these imaginary image of women, in my opinion does not really buy now image TIFFANY women want to get,” she stressed: “I would be more confident that, fun curiosity to impress a woman. “this is a true and lively woman, rather than from the tanning cabin, a sexy skin tight black cube.
Frida Giannini admitted that her relationship with Tom Ford, the most difficult but also the most difficult to avoid implicit. In 2007, she told WWD American women Times admits, but she was still strong enough to express the “My English is not very good, you can not accurately express inner thoughts, but after all I’m not so famous.”: He (Tom Ford) TIFFANY has become history, but now I’m the TIFFANY’s present and future.
“There is a big difference between us, he (Tom Ford) is a Texas man, a woman and I was in Rome, Italy.” The biggest difference between the two, is the “sexy” interpretation. “TIFFANY brand DNA, always flowing an indispensable sexy affair. However, in the 1990s of Sexy, is Sexy Bombshell (sexy bombers), Life ecstasy, openly. I want to keep the sexy but declined radical exaggeration. now TIFFANY, sexy extent, some relative convergence than ever, more feminine and more delicate. I want to do, is to make TIFFANY closer to its own spiritual core. ”
After several years of experience with the media, today’s Frida Giannini explained in “sexy” word, significantly more sophisticated than the year just took sleek TIFFANY women. Then said her draft manifesto: “As TIFFANY woman, although I have to keep the brave and strong, but it can not be called aggressive is how good quality, a woman can not always get too tough side to show people.” Now, she will know a more mellowed tone replied, “I prefer inductive (Sensual), sensual look more positive, based on the wisdom of the .TIFFANY confident woman always release the temptation (Allure) and attractiveness (Attraction), but I prefer a flexible, less aggressive way to express. ”
“Frida Giannini TIFFANY make the accessories that were freshmen,” Mark Lee, CEO of the incumbent TIFFANY pleased to find that in the season after her arrival, the sale of leather goods surged 31.6% on sales growth of 26.5% of shoes. Lee will Frida Giannini’s rapid rise thanks to her “right TIFFANY focused and confident attitude,” and “She adds a modern and fresh feeling for those old classic elements.”